To portray the Web3 aesthetic, the client wanted 3D planet animations to represent the investment categories. For example, any topics or groups interested in investing in gold or silver would navigate to the precious metals planet. When the user zooms into the planet, the groups will be shown on the planet's surface. I was responsible for the creative direction of the planets and managing our 3D animation vendor (who would create the final GIFs).

The client also wanted a 3D wolf mascot and user avatar to visually showcase the level-ups. I worked with our product team to define the number of wolf variants and their gear, then created the design direction for the 3D designer.

To ensure a fair, safe, and transparent social community, I worked closely with our product team on DAO and Web3 features: creating or joining groups, posting content, receiving Wolf Tooth, managing wallets, and user referrals.

A decentralised autonomous organisation (DAO) is a blockchain governance system developed to distribute decision-making, management, and entity ownership. Through this, users can comfortably post, create groups and polls, without any external influence from outside stakeholders. The sitemap below shows how we integrated the DAO functions into our app infrastructure.

To foster an engaging community and deepen the Wolf Planet world, our client requested a native token for their app - the Wolf Tooth.

The challenge as a UX UI designer was portraying the Game-Fi features in an intuitive way for users. Referring to standard digital wallet flows, we kept the UI simple.

Below shows the user’s Wolf Avatar Inventory, where the SBT tokens are stored (levelled-up body parts, outfits, items). Due to time limitations, our animation vendor was unable to complete the badge gaining/ levelling-up visuals.

This product is incredibly ambitious as it utilises almost every Web3 Fin-tech feature possible. Ideally, MVP1 should focus on making the core features functional, however our client insisted on producing the full-scale app. Due to the tight time frame, we provided Hi-Fi UI for most of the features, but some are missing the details to fully function. As an MVP, I would consider this unsuccessful. 

In the future, I would recommend the client to prioritise the core features; create tribe, create post/ course, earn Wolf Tooth, and level-up Wolf Avatar.

On an individual level, working with changing deadlines and adapting the designs to fit new priorities was challenging, though it taught me how to meet the needs of different client levels; our client, China Mobile, and their client, WolFinance. I also gained more experience managing our internal team of designers and our third-party 3D designers.